Pinterest Content Ideas for Business Professionals
More Pinteresting Content: When you Pinterest both professionally and personally it gives your clients and followers insight into your interests and creativity. As a professional or growing company there are 5 Fabulous Ways of using Pinterest to Promote your Business to engage with your audience and reinforce your brand. These include: Storytelling, Inspiration, Expertize, Sharing and Marketing. The chart below will give inspiration or ideas of what you might include under each type of content. Attracting More Followers Put your FOLLOW me button on your homepage, your product pages,...
Read MorePinterest for Professionals
The Power of Pinterest: Professionals should take notice. Pinterest is now the third most popular social network in the U.S. in terms of traffic. It is over 17 million users and growing rapidly. The sites is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history. For many it is being used actively as search engine. As of August 2012, Pinterest is now sending more traffic to publishers than organic Yahoo search results. In a very short time, Pinterest has become an essential in digital marketing. The key is to figure out how...
Read MoreThe 5 C’s of Successful Marketing Communication
Not too long ago marketing communication was pretty much a one-way street. Now with things like product reviews, social media venues and online brand engagement, it has quickly evolved into a multi-lane highway where the customer’s voice is an integral part of the equation. No matter what the goal of your communication efforts if you keep these 5 C’s in mind and you will stay on target. Clarity Powerful messaging has clarity. You should always have your ideal customer in mind when creating your marketing communications. Content should have a conversational tone and be easy to read. Using...
Read MorePresentation Perfection
Connecting is Critical to Success: Presentations are often the very thing that can make or break a company’s bottom line. Common uses include pitch books, management overviews, educating clients, delivering product information, and staff training. No matter what your purpose is for creating a presentation, the very best tip for making them effective is to keep your audience as the central focus — with the goal of communicating clearly to them. Avoid these common pitfalls to make your presentations more professional: Annoying Animations —Lots of moving text, flying graphics, tacky transitions...
Read More10 Tips That Can Make or Break Your Social Media
Businesses of all types and sizes are taking advantage of the power of social media marketing. Creating a successful social media strategy has many factors that need to be implemented make it work and enhance the results for the time and resources invested. These tips can make or break your social media efforts: Make it about others — not about you. The key to a great social media strategy means thinking about your audience more than yourself. The number one reason social media campaigns fail to achieve the desired results is because of over promotion and self interest. Make contact on a...
Read MoreSEO You Need to Know
Effective SEO Strategies: The purpose of search engine optimization is pretty straightforward. It is to make a website as search engine friendly as possible. In other words, keep it simple. If your site and your content is confusing to your viewers, then it is also confusing to search engines. Below are the basics which comprise about 80-90% of SEO activities for an individual site. Keyword Research Keyword research is one of the most high-return activities in the search marketing field. If your site is targeting the wrong keywords, the search engines and your customers may never...
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