Identity

What is Your Logo Type?

Design Translation: Do you ever wonder how your organization’s brand values are translated into a unique brand asset? When turning a company’s core values and principles into a tangible result, there are three basic design methods used to create the look-and-feel that represents an organization’s brand. These types of design are used at both the company and product levels. Literal Logos These logos are simple, straightforward and lack embellishments Examples include most banking institutions and grocery stores Current trends include using text only, monograms and simple lines...

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Does Your Logo Pass the Test?

Does Your Logo Pass the Test?

A Positive, Powerful, and Lasting Impression: With just a few colors, a choice of type, and some simple artistic elements, a well-designed logo must give a positive visual impression in an over-crowed market environment where image plays a key role in an organization’s credibility and the customer’s perception and purchasing decisions. Little-known company logos have to work harder to create value in the mind of the customer. Creating a “big company” look plays a key role in building customer loyalty and trust. An effective logo makes a positive first impression that sets you apart from your...

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Brand Expression & Identity Development

Creating a Visual Signature One of the first steps in creating an identity for an organization is the development of an effective logo. The information derived from your Brand Platform is a good starting point building this tangible asset. Once the logo is developed other brand assets such as stationery, collateral, promotional items, publicity, and product packaging can be created.   Logo Design While an appealing logo makes your enterprise special and memorable in the eyes of your clients or customers. It is important to remember that your logo is not your brand. It is just one part of the...

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