Marketing

Pinterest Content Ideas for Business Professionals

Pinterest Content Ideas for Business Professionals

More Pinteresting Content: When you Pinterest both professionally and personally it gives your clients and followers insight into your interests and creativity. As a professional or growing company there are 5 Fabulous Ways of using Pinterest to Promote your Business to engage with your audience and reinforce your brand. These include: Storytelling, Inspiration, Expertize, Sharing and Marketing. The chart below will give inspiration or ideas of what you might include under each type of content.   Attracting More Followers Put your FOLLOW me button on your homepage, your product pages, your...

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Pinterest for Professionals

Pinterest for Professionals

The Power of Pinterest:  Professionals should take notice. Pinterest is now the third most popular social network in the U.S. in terms of traffic.  It is over 17 million users and growing rapidly.  The sites is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history. For many it is being used actively as search engine.  As of August 2012, Pinterest is now sending more traffic to publishers than organic Yahoo search results. In a very short time, Pinterest has become an essential in digital marketing. The key is to figure out how...

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The 5 C’s of Successful Marketing Communication

Not too long ago marketing communication was pretty much a one-way street.  Now with things like product reviews, social media venues and online brand engagement, it has quickly evolved into a multi-lane highway where the customer’s voice is an integral part of the equation. No matter what the goal of your communication efforts if you keep these 5 C’s in mind and you will stay on target. Clarity Powerful messaging has clarity. You should always have your ideal customer in mind when creating your marketing communications. Content should have a conversational tone and be easy to read.  Using...

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