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SEO You Need to Know

SEO You Need to Know

Effective SEO Strategies: The purpose of search engine optimization is pretty straightforward.  It is to make a website as search engine friendly as possible.  In other words, keep it simple.  If your site and your content is confusing to your viewers, then it is also confusing to search engines.  Below are the basics which comprise about 80-90% of SEO activities for an individual site.   Keyword Research Keyword research is one of the most high-return activities in the search marketing field. If your site is targeting the wrong keywords, the search engines and your customers may never find...

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What is Your Logo Type?

Design Translation: Do you ever wonder how your organization’s brand values are translated into a unique brand asset? When turning a company’s core values and principles into a tangible result, there are three basic design methods used to create the look-and-feel that represents an organization’s brand. These types of design are used at both the company and product levels. Literal Logos These logos are simple, straightforward and lack embellishments Examples include most banking institutions and grocery stores Current trends include using text only, monograms and simple lines...

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Does Your Logo Pass the Test?

Does Your Logo Pass the Test?

A Positive, Powerful, and Lasting Impression: With just a few colors, a choice of type, and some simple artistic elements, a well-designed logo must give a positive visual impression in an over-crowed market environment where image plays a key role in an organization’s credibility and the customer’s perception and purchasing decisions. Little-known company logos have to work harder to create value in the mind of the customer. Creating a “big company” look plays a key role in building customer loyalty and trust. An effective logo makes a positive first impression that sets you apart from your...

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Simple Brand Building Strategies

Here are a few simple ways to maximize your resources to implement a successful brand strategy.   Find a Need and Fill It — You do not need an entirely unique product or service to succeed.  What you need to do is to create the perspective that your product has advantages that your competition does not. Align Your Communications — both written and verbal.  Seek for consistency in your messages, client interactions, product offerings and operating principles. Make It Easy to Do Business with You — Have a well-designed and functional website, good location, return calls promptly, have products...

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Delivering Your Brand

Delivering Your Brand

Mind Share versus Market Share: Brand expression brings a brand to life. It is the means by which you control your brand in your customer’s mind. Branding should start in the executive suite with the overall business strategy not in the marketing department. Brands make selling easier, but unfortunately mind share has little or nothing to do with market share. Branding takes both time and resources. Sales play an important role in building brand equity. A good selling process enhances the delivery of the brand promise. Your brand can be your best asset, but only if it translates into...

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