Web Development

10 Tips That Can Make or Break Your Social Media

Businesses of all types and sizes are taking advantage of the power of social media marketing. Creating a successful social media strategy has many factors that need to be implemented make it work and enhance the results for the time and resources invested. These tips can make or break your social media efforts: Make it about others — not about you. The key to a great social media strategy means thinking about your audience more than yourself. The number one reason social media campaigns fail to achieve the desired results is because of over promotion and self interest. Make contact on a...

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SEO You Need to Know

SEO You Need to Know

Effective SEO Strategies: The purpose of search engine optimization is pretty straightforward.  It is to make a website as search engine friendly as possible.  In other words, keep it simple.  If your site and your content is confusing to your viewers, then it is also confusing to search engines.  Below are the basics which comprise about 80-90% of SEO activities for an individual site.   Keyword Research Keyword research is one of the most high-return activities in the search marketing field. If your site is targeting the wrong keywords, the search engines and your customers may never find...

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